WINNERS TO BE ANNOUNCED FOR THE CHUB CITY “IN ACTION” FILM CONTEST

AT THE 2007 INTERNATIONAL LICENSING EXPO

CITY OF INDUSTRY, CA – Jada Toys® and Chub City® is proud to announce the winners of the “Chub City® In Action” Film Contest on June 19, 2007 at the 2007 International Licensing Expo at the Javits Convention Center in New York City, New York. Winners will also be announced on www.Iplayaz.com, www.Jadatoys.com, and www.chubcity.com.

Jada Toys will also exhibit its full line of Chub City brand and licensed products, as well as the newly pimped-out Chub City Scion xB show car, featuring Audiobahn mobile audio and video equipment at Booth #4073 of the Licensing Expo. The Chub City licensing programs focuses its core values embedded in Sports, Music, Art, Car Culture, and Fashion. The core demographics are kids 4-7, secondary 6-11. Currently, Chub City has 7 major licensees on board, including a widely successful global Burger King Kid's Meal promotion, as seen in the Wall Street Journal.

This video contest was open to thousands of loyal Chub City fans who have been collecting the Chub City toys for many years. Hobbyist and aspiring filmmakers and videographers have participated and competed for $6,500 in prize money and Audiobahn mobile audio equipment.

Chub City “In Action” Film Contest Winners:

$1,000 Grand Prize Winner- “Why So Sad Johnny”, by Jeffrey Glasson
(Attleboro, MA)
$1,000 Winner- “Jake, I Got An Idea”, by John Hampton (Long Beach, CA)
$500 Winner - “Bully”, by Dan Cunliffe (Minot, ME)

Most Creative -“Chub City Raceway”, by Aubry Charles (Rockhill, NY)
Most Humorous - “Pimp and Re-Pimp”, by Nelson Nunez (Vallejo, CA)
Most Entertaining -“Chub’s Idol”, by Farn Kuen Chen (San Gabriel, CA)

Quote from Frank Tzeng, General Manager of Jada Toys:
“Thanks to all the people that participated in our Chub City Film Contest. Nonetheless, they were all absolutely wonderful and fantastic. It’s amazing to see how people can utilize our Chub City toys to bring out their creativity and show their enjoyment.”

About Jada Toys
Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, plus toy figures and playsets. A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle®, V-Dub$™, Donk, Box & Bubble™, D-Rod$®, High Profile®, FOR $ALE™, Option D®, and DUB® City®. Jada pioneered the heavily customized, lowered stance and large rimmed look and the company’s distinctive manufacturing techniques, or Jada Style® are prized among collectors young and young at heart. Jada's innovative Chub City toy line was created to give kids tricked out rides with attitude. The Crew: Chub C.®, Hype™, Trace & Al, Castro and J.Hustle® are best friends in the City. They’re always busy practicing their skillz: skateboarding, basketball, art and rapping. The crew aspires to make it big some day, cruising in their dream cars and supporting each other all the way ( www.chubcity.com).